What is it?
The Complete Marketing Strategy is a tailored solution designed to provide small to midsized businesses with a fully developed, execution-ready marketing plan. This service is ideal for businesses looking to elevate their marketing efforts without the need for extensive in-house resources or strategic expertise.
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Through a thorough discovery process, a comprehensive strategy will be crafted that covers key aspects such as SWOT analysis, multi-channel marketing plans, a marketing calendar, and go-to-market strategies for new launches.
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All I need from you is a completed onboarding questionnaire and access to the necessary data, allowing me to create a seamless and professionally crafted plan tailored to your business goals. This ensures a clear, actionable strategy designed for execution and measurable results.
Who is it for?
This service is ideal for:
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CEOs and Founders of Small to Midsized Brands: Visionary leaders of small to larger midsized brands (up to $50M) seeking a tailored marketing strategy to drive growth and align marketing initiatives with their broader business objectives.
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Businesses Lacking Bandwidth or Strategic Expertise: Companies without the internal resources or marketing expertise to develop a fully crafted, execution-ready plan.
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Organizations Ready to Scale: Businesses looking to streamline marketing efforts, improve ROI, and achieve sustainable, scalable growth.
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Teams Needing a Clear Roadmap: Marketing departments seeking strategic direction to guide their efforts effectively and achieve measurable results.
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E-commerce and Omnichannel Brands: Businesses aiming to optimize their online presence and enhance customer experiences through a cohesive and actionable marketing strategy.
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Onboarding
Once you’ve signed the agreement and paid the invoice, we’ll kick off the process by gathering all necessary information.
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Complete the onboarding questionnaire.
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Grant access to requested data and systems for thorough analysis.
How does it work?
2
Discovery
During the discovery phase, we dive deep into understanding your business and gathering insights.
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Conduct a comprehensive SWOT analysis.
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Develop a tailored marketing strategy, including plans for each marketing channel.
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Build a go-to-market plan for any upcoming launches.
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Create an actionable marketing calendar to align your efforts.
3
Strategy
In two 2-hour sessions, we’ll review findings and deliver a comprehensive marketing plan tailored to your business goals.
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Session 1: Share findings, insights, and high-level recommendations based on the discovery period.
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Session 2: Present the complete marketing strategy, incorporating adjustments and final touches for execution.
What is the final product?
At the end of the Complete Marketing Strategy process, you will receive:
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A comprehensive, tailored marketing strategy crafted after an intensive discovery process.
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Includes a detailed SWOT analysis, marketing channel plans, and a go-to-market plan.
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A meticulously crafted roadmap with clear, actionable steps and two-week sprints.
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Delivers a fully execution-ready plan designed for sustained growth and long-term success.
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Includes a detailed 360° marketing calendar to guide every step of execution.
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This fully developed, in-depth strategy serves as a comprehensive roadmap designed to drive substantial growth, streamline operations, and deliver measurable results for your brand — positioning you for long-term success in a competitive market.
What ROI can you expect?
Investing in the Complete Marketing Strategy isn’t just about building a plan—it’s about empowering your business with actionable, results-driven strategies that drive measurable growth and maximize your return on investment.
Here’s what you can expect in terms of ROI:
+114% increase in sales across channels
+12% increase in retail traffic across doors
+78% increase in e-commerce traffic
+25% increase in e-commerce sales
+15% increase in wholesale sales
+50% growth in followers
+75% increase in engagement
+35% increase in content production
-50% decrease in production costs
Onboarding
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A kickoff call to align on goals, priorities, and expectations.
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A detailed onboarding questionnaire to gather key insights about your brand.
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Submission of select supporting materials (e.g., a recent marketing campaign snapshot, org chart) to provide valuable context and streamline the strategy-building process.
What's included?
Discovery
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Comprehensive analysis of your brand’s current marketing efforts, performance data, and competitive landscape.
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SWOT analysis to identify strengths, weaknesses, opportunities, and threats.
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Research into target demographics, industry trends, and market positioning.
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Identification of growth opportunities across marketing channels.
Strategy
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Delivery of a complete, execution-ready marketing strategy tailored to your business goals.
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A 360° marketing calendar to guide your campaigns and initiatives.
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Clear action items, broken down into two-week sprints for streamlined execution.
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Go-to-market plans for upcoming launches or campaigns.
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Customized budget recommendations to optimize ROI.
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KPI scorecards to track and measure progress.
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A follow-up call to address questions, comments, or concerns, ensuring a seamless handoff.