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The Playbook
Marketing newsletter for fashion, beauty, and lifestyle CEOs
Welcome to The Playbook, your ultimate resource for navigating the ever-evolving world of fashion, beauty, and lifestyle marketing. Curated by The Lavender Agency, this blog is designed exclusively for visionary leaders looking to stay ahead of industry trends and drive their brands to new heights.
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Receipts, Please: Marketing With Transparency and Proof
How to Prove Your Sustainability Claims and Build Customer Trust Photo from Pexels “We’re committed to sustainability.” Great. So is...
Ivonna Young
3 days ago3 min read
The Green Glow-Up: Designing a Brand That Looks as Sustainable as It Is
How to Visually Communicate Your Brand’s Eco Values Without Clichés Sustainability is no longer a differentiator. It’s the cost of entry....
Ivonna Young
Apr 173 min read
From Supply Chain to Storytelling: Turning Sustainability into a Competitive Advantage
How to Talk About Sustainability in Your Marketing Without Sounding Generic Photo from Pexels In 2025, “sustainability” in fashion and...
Ivonna Young
Apr 93 min read
Sustainable Stories: Marketing Eco-Conscious Initiatives Authentically
How to Market Your Brand’s Sustainability Efforts Without Greenwashing Photo from Pexels Sustainability isn’t a marketing trend. It’s a...
Ivonna Young
Apr 13 min read
Building Campaigns That Actually Sell
How to Plan a Spring/Summer Fashion, Beauty, and Lifestyle Marketing Campaign That Drives Results Photo from Pexels If your Q2 marketing...
Ivonna Young
Mar 273 min read
How to Optimize Your Website & Ads for Q2 Sales Growth
Photo from Pexels Q2 isn’t just another quarter—it’s a make-or-break season for sales growth. This is the moment to refine your website...
Ivonna Young
Mar 213 min read
How Do I Audit My Marketing Plan for Q2?
A Step-by-Step Guide Q2 is a turning point for brands. The slow post-holiday months are behind us, and now consumer spending picks up....
Ivonna Young
Mar 104 min read
How to Refresh Your Marketing Strategy for Q2 Success
Why Q2 Is a Critical Time for Brands to Optimize Marketing Photo: Pexels Q2 is where the real game begins. The dust from Q1 has settled,...
Ivonna Young
Mar 74 min read
Brands That Thrived by Staying True to Their Values
In a market where every brand is vying for attention, standing out isn’t just about having a great product—it’s about standing for...
Ivonna Young
Feb 272 min read
Adapt to Trends Without Losing Your Brand Identity
In fashion, beauty, and lifestyle, trends move at lightning speed. Brands that ignore them risk irrelevance, but those that blindly...
Ivonna Young
Feb 202 min read
Define Your Core Values for a Lasting Impact
Every time the world shifts—whether it’s a cultural shake-up, a political storm, or just some major societal upheaval—brands start to...
Ivonna Young
Feb 105 min read
Clear Vision = More Sales
A strong brand isn’t just about aesthetics—it’s about clarity, consistency, and adaptability. Fashion, beauty, and lifestyle brands are...
Ivonna Young
Feb 63 min read
Beyond the Numbers: Using Metrics to Tell Your Brand’s Growth Story in 2025
In 2025, the most successful fashion, beauty, and lifestyle brands aren’t just crunching numbers—they’re crafting compelling narratives....
Ivonna Young
Jan 283 min read
The Power of a Perfect Value Proposition
In 2025, standing out in a crowded market requires one essential element: a clear and compelling value proposition. Think of it as your...
Ivonna Young
Jan 223 min read
Essential Marketing Roles for Scaling Your Brand
Building the right marketing team isn’t just important—it’s essential if you want your brand to thrive in a competitive market. Whether...
Ivonna Young
Jan 163 min read
From Vision to Action: Turning Your 2025 Marketing Goals Into Reality
You’ve set your sights high for 2025 — expanding into new markets, boosting e-commerce revenue, strengthening your brand’s cultural...
Ivonna Young
Jan 93 min read
Kick Off the New Year Strong
The first business day of the year is here, and while the calendar has already turned, it’s not too late to lay the groundwork for a...
Ivonna Young
Jan 22 min read
End-of-Year Marketing Wrap-Up
As we close the chapter on 2024, it’s the perfect moment to celebrate the marketing highlights that defined the year in fashion, beauty,...
Ivonna Young
Dec 19, 20243 min read
What’s Next: Consumer and Market Predictions for 2025
As we step into 2025, the consumer landscape isn’t just evolving—it’s transforming at an unprecedented pace. For fashion, beauty, and...
Ivonna Young
Dec 12, 20243 min read
Last-Minute Marketing Moves to Maximize Holiday ROI
December is here, and the countdown to Christmas is officially on. With just 20 days left, it’s not too late to make a serious impact on...
Ivonna Young
Dec 5, 20243 min read
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