The Playbook
Marketing newsletter for fashion, beauty, and lifestyle CEOs
Welcome to The Playbook, your ultimate resource for navigating the ever-evolving world of fashion, beauty, and lifestyle marketing. Curated by The Lavender Agency, this blog is designed exclusively for visionary leaders looking to stay ahead of industry trends and drive their brands to new heights.
End-of-Year Marketing Wrap-Up
What’s Next: Consumer and Market Predictions for 2025
Last-Minute Marketing Moves to Maximize Holiday ROI
5 Marketing Trends That Will Redefine Fashion Brands in 2025
What Is a Marketing Strategy and Why Your Business Needs One
Activism, Action, and Authenticity: The Blueprint for Brands Post-Election
Crush 2025: 3 Steps to Marketing Success
Tracking the Right Metrics
Why Brands Struggle to Achieve Their Marketing Goals—And What You Can Do About It
How I Help Fashion Brands Thrive During Election Ad Frenzy
2025’s Spending Shift
Balancing Brand and Performance Marketing
The Art of Fashion Campaigns
Goal-Setting Secrets for 2025 Success
Max Out Your Holiday ROI
Top Tips for Planning Your Holiday Marketing Strategy
Innovative Holiday Marketing Tactics to Steal the Show This Season
Sleigh Sales This Season: Data-Driven Hacks for Fashion Brands
The Power of Holiday Marketing: Why Fashion Brands Need to Prepare Early
Influencers vs. Creators