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The Playbook
Marketing newsletter for fashion, beauty, and lifestyle CEOs
Welcome to The Playbook, your ultimate resource for navigating the ever-evolving world of fashion, beauty, and lifestyle marketing. Curated by The Lavender Agency, this blog is designed exclusively for visionary leaders looking to stay ahead of industry trends and drive their brands to new heights.
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Ivonna Young
25 minutes ago4 min read
How Do I Audit My Marketing Plan for Q2?
A Step-by-Step Guide Q2 is a turning point for brands. The slow post-holiday months are behind us, and now consumer spending picks up....
Ivonna Young
3 days ago4 min read
How to Refresh Your Marketing Strategy for Q2 Success
Why Q2 Is a Critical Time for Brands to Optimize Marketing Photo: Pexels Q2 is where the real game begins. The dust from Q1 has settled,...
Ivonna Young
Feb 272 min read
Brands That Thrived by Staying True to Their Values
In a market where every brand is vying for attention, standing out isn’t just about having a great product—it’s about standing for...
Ivonna Young
Feb 202 min read
Adapt to Trends Without Losing Your Brand Identity
In fashion, beauty, and lifestyle, trends move at lightning speed. Brands that ignore them risk irrelevance, but those that blindly...
Ivonna Young
Feb 105 min read
Define Your Core Values for a Lasting Impact
Every time the world shifts—whether it’s a cultural shake-up, a political storm, or just some major societal upheaval—brands start to...
Ivonna Young
Feb 63 min read
Clear Vision = More Sales
A strong brand isn’t just about aesthetics—it’s about clarity, consistency, and adaptability. Fashion, beauty, and lifestyle brands are...
Ivonna Young
Jan 283 min read
Beyond the Numbers: Using Metrics to Tell Your Brand’s Growth Story in 2025
In 2025, the most successful fashion, beauty, and lifestyle brands aren’t just crunching numbers—they’re crafting compelling narratives....
Ivonna Young
Jan 223 min read
The Power of a Perfect Value Proposition
In 2025, standing out in a crowded market requires one essential element: a clear and compelling value proposition. Think of it as your...
Ivonna Young
Jan 163 min read
Essential Marketing Roles for Scaling Your Brand
Building the right marketing team isn’t just important—it’s essential if you want your brand to thrive in a competitive market. Whether...
Ivonna Young
Jan 93 min read
From Vision to Action: Turning Your 2025 Marketing Goals Into Reality
You’ve set your sights high for 2025 — expanding into new markets, boosting e-commerce revenue, strengthening your brand’s cultural...
Ivonna Young
Jan 22 min read
Kick Off the New Year Strong
The first business day of the year is here, and while the calendar has already turned, it’s not too late to lay the groundwork for a...
Ivonna Young
Dec 19, 20243 min read
End-of-Year Marketing Wrap-Up
As we close the chapter on 2024, it’s the perfect moment to celebrate the marketing highlights that defined the year in fashion, beauty,...
Ivonna Young
Dec 12, 20243 min read
What’s Next: Consumer and Market Predictions for 2025
As we step into 2025, the consumer landscape isn’t just evolving—it’s transforming at an unprecedented pace. For fashion, beauty, and...
Ivonna Young
Dec 5, 20243 min read
Last-Minute Marketing Moves to Maximize Holiday ROI
December is here, and the countdown to Christmas is officially on. With just 20 days left, it’s not too late to make a serious impact on...
Ivonna Young
Nov 21, 20243 min read
5 Marketing Trends That Will Redefine Fashion Brands in 2025
In fashion, standing still is the quickest route to being left behind. The stakes in 2025? Higher than ever. Whether you’re a scrappy...
Ivonna Young
Nov 11, 20243 min read
What Is a Marketing Strategy and Why Your Business Needs One
It’s the question many CEOs and founders avoid asking but desperately need to answer: what exactly is a marketing strategy, and why...
Ivonna Young
Nov 6, 20243 min read
Activism, Action, and Authenticity: The Blueprint for Brands Post-Election
The elections are over, but if you’re paying attention, you know that the real work is just beginning. If you’re a brand—especially in...
Ivonna Young
Oct 31, 20243 min read
Crush 2025: 3 Steps to Marketing Success
Want to crush 2025? You’ll need a solid annual marketing plan to get there. A well-structured plan not only fuels revenue growth but also...
Ivonna Young
Oct 23, 20244 min read
Tracking the Right Metrics
Why Fashion, Beauty, and Lifestyle Brands Are Measuring the Wrong Things We’ve all seen it before—brands racking up Instagram followers,...
Ivonna Young
Oct 16, 20243 min read
Why Brands Struggle to Achieve Their Marketing Goals—And What You Can Do About It
In the fast-paced world of fashion, beauty, and lifestyle, achieving marketing goals can often feel overwhelming. Many brands, despite...
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