The Playbook

Marketing newsletter for fashion, beauty, and lifestyle CEOs

Welcome to The Playbook, your ultimate resource for navigating the ever-evolving world of fashion, beauty, and lifestyle marketing. Curated by The Lavender Agency, this blog is designed exclusively for visionary leaders looking to stay ahead of industry trends and drive their brands to new heights.

Blog: Blog2

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Ivonna Young

Jul 254 min read

Prime Day Secrets to Swipe for Your Fashion Brand

Amazon Prime Day has once again set a new standard for online shopping, showcasing innovative strategies and techniques that drive...

Ivonna Young

Jul 182 min read

Lean and Profitable: Top Strategies for Scaling Your Fashion Brand

Staying lean and profitable while scaling your fashion brand is no small feat. In an industry as fast-paced and ever-evolving as fashion,...

Ivonna Young

Jul 122 min read

Finding the Perfect Fit: Choosing the Right Marketing Support for Your Brand

Ever wondered what type of marketing support your brand REALLY needs? 🤔 Navigating the world of business growth strategies can be...

Ivonna Young

Jul 42 min read

From Storefront to Smartphone

The Importance of a Cohesive Omnichannel Experience How does it feel to have a seamless experience both online and in-store? Imagine...

Out with Cassette Tapes, In with Fractional Leadership

Ivonna Young

Jun 272 min read

Out with Cassette Tapes, In with Fractional Leadership

Why Full-Time Leadership Is Not Ideal for Fashion Brands Aiming to Optimize ROI Imagine an old cassette tape. Once revolutionary, it now...

Ivonna Young

Jun 202 min read

Welcome

Greetings, CEOs, Founders, and Business Leaders in the apparel, accessories, and footwear industries, Welcome to The Fashion CEOs...

Achieve Higher ROI Using Fractional Executives

Ivonna Young

Jun 202 min read

Achieve Higher ROI Using Fractional Executives

Imagine savoring a perfect slice of cake—just the right balance of flavors and textures, crafted to satisfy without overwhelming.In...

Ivonna Young

Jun 202 min read

Winning Over Investors

Navigating the delicate balance between meeting investor expectations and pursuing long-term sustainability and growth is a challenge...

Ivonna Young

Jun 202 min read

Recession-Proofing Your Fashion Brand

As we navigate these uncertain economic times, the image of a CEO sitting at her desk, visibly stressed while analyzing troubling...

Clarity in Chaos: Refining Focus In Uncertain Times

Ivonna Young

Jun 202 min read

Clarity in Chaos: Refining Focus In Uncertain Times

In the world of luxury e-commerce, there's a crucial lesson to be learned: focusing on a defined audience is key to resilience and...

Ivonna Young

Jun 202 min read

AI + Fractional CMOs = 📈

Did you know that businesses leveraging AI in their marketing strategies see up to a 30% increase in ROI? In the competitive apparel...

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