top of page
The Playbook
Marketing newsletter for fashion, beauty, and lifestyle CEOs
Welcome to The Playbook, your ultimate resource for navigating the ever-evolving world of fashion, beauty, and lifestyle marketing. Curated by The Lavender Agency, this blog is designed exclusively for visionary leaders looking to stay ahead of industry trends and drive their brands to new heights.
Blog: Blog2
Anchor 1
Search
5 Marketing Trends That Will Redefine Brands in 2025
In fashion, beauty, and lifestyle, standing still is the quickest route to being left behind. The stakes in 2025? Higher than ever....
Ivonna Young
Nov 21, 20243 min read
What Is a Marketing Strategy and Why Your Business Needs One
It’s the question many CEOs and founders avoid asking but desperately need to answer: what exactly is a marketing strategy, and why...
Ivonna Young
Nov 11, 20243 min read
Activism, Action, and Authenticity: The Blueprint for Brands Post-Election
The elections are over, but if you’re paying attention, you know that the real work is just beginning. If you’re a brand—especially in...
Ivonna Young
Nov 6, 20243 min read
Crush 2025: 3 Steps to Marketing Success
Want to crush 2025? You’ll need a solid annual marketing plan to get there. A well-structured plan not only fuels revenue growth but also...
Ivonna Young
Oct 31, 20243 min read
Tracking the Right Metrics
Why Fashion, Beauty, and Lifestyle Brands Are Measuring the Wrong Things We’ve all seen it before—brands racking up Instagram followers,...
Ivonna Young
Oct 23, 20244 min read
Why Brands Struggle to Achieve Their Marketing Goals—And What You Can Do About It
In the fast-paced world of fashion, beauty, and lifestyle, achieving marketing goals can often feel overwhelming. Many brands, despite...
Ivonna Young
Oct 16, 20243 min read
How I Help Fashion Brands Thrive During Election Ad Frenzy
It’s officially Q4, and we’re just weeks away from an election that’s already ramping up ad costs. If you’re noticing a sudden uptick in...
Ivonna Young
Oct 9, 20243 min read
2025’s Spending Shift
Is Your Brand Prepared? With 2025 right around the corner, it’s time to brace ourselves for a major shift in consumer spending. Economic...
Ivonna Young
Oct 3, 20243 min read
Balancing Brand and Performance Marketing
A Smart Budgeting Strategy In the fast-paced world of fashion marketing, how you allocate your budget can make or break your brand. It’s...
Ivonna Young
Sep 23, 20242 min read
The Art of Fashion Campaigns
Nail Your Next Fashion Campaign Marketing campaigns are the heartbeat of any fashion brand’s success. In an industry driven by trends,...
Ivonna Young
Sep 18, 20243 min read
Goal-Setting Secrets for 2025 Success
Imagine navigating your fashion brand’s future with the precision of a chess master. Just like in chess, where each move counts, having a...
Ivonna Young
Sep 11, 20242 min read
Max Out Your Holiday ROI
The Ultimate Guide Okay, fashion brands, it’s almost game time! The holiday season isn’t just about cozy vibes and killer sales—it’s the...
Ivonna Young
Sep 4, 20243 min read
Top Tips for Planning Your Holiday Marketing Strategy
The holiday season is your moment to sparkle and shine with a standout marketing strategy. If you’re ready to take your holiday game from...
Ivonna Young
Aug 28, 20242 min read
Innovative Holiday Marketing Tactics to Steal the Show This Season
The holiday season is a make-or-break time for retailers, and standing out amidst the noise requires more than just the usual sales...
Ivonna Young
Aug 21, 20243 min read
Sleigh Sales This Season: Data-Driven Hacks for Fashion Brands
This holiday season, it’s all about data, darling! With fashion brands bombarding consumers with discounts and promotions, it’s crucial...
Ivonna Young
Aug 15, 20243 min read
The Power of Holiday Marketing: Why Fashion Brands Need to Prepare Early
The holiday season is a pivotal period for fashion brands, with consumer spending at its peak. To fully capitalize on this surge, early...
Ivonna Young
Aug 8, 20243 min read
Influencers vs. Creators
Maximizing Your Fashion Brand's Impact You’ve heard of influencers and you’ve heard of creators, but do you know what they truly are? In...
Ivonna Young
Aug 1, 20242 min read
Prime Day Secrets to Swipe for Your Fashion Brand
Amazon Prime Day has once again set a new standard for online shopping, showcasing innovative strategies and techniques that drive...
Ivonna Young
Jul 25, 20244 min read
Lean and Profitable: Top Strategies for Scaling Your Fashion Brand
Staying lean and profitable while scaling your fashion brand is no small feat. In an industry as fast-paced and ever-evolving as fashion,...
Ivonna Young
Jul 18, 20242 min read
Finding the Perfect Fit: Choosing the Right Marketing Support for Your Brand
Ever wondered what type of marketing support your brand REALLY needs? 🤔 Navigating the world of business growth strategies can be...
Ivonna Young
Jul 12, 20242 min read
LATEST BLOG
bottom of page