December is here, and the countdown to Christmas is officially on. With just 20 days left, it’s not too late to make a serious impact on your Q4 revenue. While long-term strategies may need to wait for next year, these quick, high-impact actions can still deliver impressive results before the year wraps up.
1. Lean Into “Get It By” Messaging
As the days dwindle, shoppers are hyper-focused on whether gifts will arrive on time. “Get it by” messaging directly addresses this concern and drives urgency.
Quick win:
Add “Get it by Christmas” countdowns across your website, email campaigns, and ad creatives.
Highlight specific cutoffs for standard, expedited, and same-day shipping to guide buyer decisions.
Pro tip:Update your messaging as deadlines approach—transition from shipping deadlines to promoting digital gift cards or in-store pickup options after cutoff dates.
2. Optimize for Mobile Shoppers—Now
More than half of holiday purchases happen on mobile, so if your site isn’t optimized for a seamless mobile experience, you’re leaving money on the table.
Quick win:
Test your website: Are product pages loading fast? Is the checkout process smooth? Simplify forms and enable guest checkout to reduce friction.
Highlight fast shipping or in-store pickup options prominently on mobile.
Why it works:Convenience is king during the holiday crunch. Shoppers need to feel confident they can buy and receive gifts on time with minimal hassle.
3. Leverage Retargeting Ads on Facebook and Instagram
Retargeting ads are your secret weapon to re-engage shoppers who’ve already shown interest. December is prime time for this because purchase intent is at its peak.
Quick win:
Use dynamic ads to showcase the exact products your audience browsed.
Include “Get it by Christmas” messaging to create urgency and confidence.
Pro tip:Pair this with a free shipping offer to sweeten the deal—it’s one of the top motivators for holiday shoppers.
4. Activate Google Ads to Capture Intent-Driven Shoppers
Google Ads is a must for last-minute holiday marketing because it puts your brand in front of customers actively searching for products.
Quick win:
Target high-converting, holiday-specific keywords like “gifts for her under $50” or “last-minute Christmas gifts.”
Use Shopping Ads to showcase your products with visuals and pricing to streamline the decision process.
Why it works:Shoppers on Google are ready to buy. By meeting them at the exact moment they’re searching, you’re minimizing the sales cycle.
5. Push Gift Cards as a Hero Product
When time is running out, gift cards become the MVP of holiday shopping. They’re convenient for buyers and ensure a post-holiday revenue boost for you.
Quick win:
Highlight digital gift cards on your homepage, email campaigns, and paid ads.
Use messaging like “The perfect gift, instantly delivered!” to address last-minute shopper stress.
6. Create Flash Sales to Drive Urgency
Nothing motivates shoppers like a great deal with a ticking clock. Flash sales can help you clear inventory and create a surge in sales before the holiday cutoff.
Quick win:
Launch 24- or 48-hour flash sales with exclusive discounts on top-selling or seasonal items.
Promote via Instagram Stories, Facebook Ads, and your email list to maximize visibility.
Pro tip:Use bold, holiday-themed creative with clear CTAs like “Ends Tomorrow—Don’t Miss Out!”
7. Email Campaigns: Send Targeted, Action-Oriented Messages
Email remains one of the most cost-effective channels, especially for last-minute sales.
Quick win:
Send segmented campaigns to re-engage past customers or remind cart-abandoners to complete their purchases.
Include messaging around “Guaranteed Delivery by Christmas” and gift inspiration for specific recipients (e.g., “Top 5 Gifts for Mom”).
Why it works:Email delivers ROI quickly, and it’s ideal for reminding warm leads to act fast.
8. Double Down on Social Media Stories
Instagram and Facebook Stories are perfect for quick engagement. Use them to promote products, flash sales, or behind-the-scenes holiday content.
Quick win:
Add a swipe-up link directly to your featured product or promotion.
Use countdown stickers to create FOMO for flash sales or shipping deadlines.
Closing the Year Strong
These last-minute strategies aren’t about overhauling your marketing—they’re about making strategic adjustments to capitalize on the urgency of holiday shoppers.
Here’s your checklist for action:
✅ Test your website for mobile-friendliness.
✅ Launch retargeting ads and Google Shopping campaigns.
✅ Promote gift cards and flash sales.
✅ Engage shoppers with targeted emails and social media Stories.
✅ Lean into “Get it by” messaging to address delivery concerns.
Don’t let the clock run out without making your final push. Need help implementing these tactics? Book a virtual coffee with me here, and we’ll ensure your holiday season ends on a high note.
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